As a full time online seller, the best way to keep the cost of my merchandise low is to buy my inventory in bulk or in quantity whenever possible. In many cases, I can buy thousands of the same item at one time.
Buying items wholesale or through retail arbitrage at a local store are two great examples of how I can buy large quantities of items to resell for very little money. Many times I am even able to buy collectable and vintage items in quantity as well.
In fact, the majority of what I buy overall is bulk and wholesale. If you’re new to reselling it may take a while to figure out, but it’s worth it. The lower your overall expenses, the better your bottom line will be.
Most dealers will hopefully come across a quantity of certain items on a fairly regular basis. I regularly come across duplicate records, collectible cards, toys, board games, video games, dishes, comics, etc. Knowing the best way to sell these items then becomes essential.
Selling a wholesale purchase of, say, 1,500 bicycle racks is not the same as selling 20 copies of the same vintage vinyl record or the same trade card. Each type of article has its own SEO needs and methods to achieve the best return on investment (ROI).
With bike racks, for example, there will be a lot of people wanting them, and some people may want more than one (one for each vehicle they own). The same cannot be said of a vintage vinyl record. Most buyers would have absolutely no use for more than one copy of the same document.
A different strategy should be used for each type of item to address their differences. While it would be very beneficial to immediately list the total amount of bike racks, this option clearly wouldn’t be the best route for rare vinyl records or most vintage and collectibles in general. Bike racks can be found everywhere, but a 50-year-old record would rarely appear.
With a vintage record, it might only go on sale once a month or maybe even once a year. If I were to list them all at once with the total amount of 20, it might destroy the overall value of the disk. The best way to maintain your ROI on each of the 20 records would be to list only one at a time.
Once a record sells, I would then add another record to the quantity of the ad. That way, only one would still be available at a time, keeping the selling price high. Listing the total quantity of the same vintage or collectable item at a time will almost always reduce that item’s overall value, which would also lower your ROI.
Listing only one record at a time would create a sense of urgency to purchase the item before it vanishes, as there would only be one available for purchase, regardless of the number of people who really want it. The record would also be seen as having more value with just one record at a time.
If there are only a dozen records that sell each year, listing all 20 at a time would flood the market, which in turn would lower the value. It would be seen as quite common if someone had 20 identical copies at a time for sale.
There would be no rush to buy it, and the value wouldn’t be seen to be that high with so many of all listed at once. The one-at-a-time rule is best used for most vintage and collectable items, while most new or wholesale items had better list the actual quantity.
The only real downside to doing the one-at-a-time approach would be the time it would take you to sell the full amount of items you have, since only one would be available at any given time. I always keep this thought in mind when looking for items to resell.
This usually affects how much I would be willing to pay when trying to buy these type of items in quantity. There is also only a limited number of buyers for many items. So even if you buy a quantity of an item, there might only be a few people a year who would be interested in the item in the first place.
The more desirable the item, the more people will want it. A ticket to a football game at Harvard, for example, would have a large number of potential buyers, while a football ticket to a small town high school from 1893 might have little or no interest. . These are factors that should always be considered when purchasing anything in quantity.
So the next time you plan to purchase a large quantity of an item, keep these factors in mind. Your return on investment should always be the most important aspect of any purchase, but clearly not your only consideration.