Marks Suggest Amex is Heading to the Metaverse

Is American Express about to enter the metaverse?

As Coindesk reported on Tuesday, March 15, trademark applications filed by the payments giant show that the company wants to trademark its logo and items such as the Centurion black card and the “Shop Small” program.

Additionally, Amex said it wants to make virtual payments and electronic commerce transactions for digital media and non-fungible tokens (NFTs).

So far, the company is keeping quiet about its specific plans.

“American Express is always monitoring emerging technologies to see how they could benefit our customers, and the metaverse is a space we follow,” an Amex spokesperson told CoinDesk. “We have no plans to share at this time, but we are monitoring how this space evolves.”

If and when American Express lands in the metaverse, it won’t be the only major financial company in the space.

Last month, JP Morgan opened a lounge at Decentraland, a virtual world based on blockchain technology, while unveiling an article explaining how companies could find new opportunities in this space.

Read more: JPMorgan opens a branch in the metaverse

“There’s a lot of customer interest in learning more about the Metaverse,” said Christine Moy, who oversees JP Morgan’s crypto and Metaverse operations.

The document, she said, is designed to “cut through the noise and highlight the current reality and what needs to be built next in terms of technology, business infrastructure, privacy/identity and workforce. work, in order to maximize the full potential of our lives in the metaverse.

See also: CVS aims to be the first pharmacy in the metaverse

Earlier this month, CVS filed its own trademark application to sell virtual goods and NTFs – and provide healthcare services – in the metaverse.

The filing says the pharmacy chain wants to trademark its logo and open an online store, while also selling downloadable virtual products including “prescription drugs, health, wellness, beauty and personal care products. “.

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